Yahoo case study Essay Example | Topics and Well Written Essays - 2250 words

rube exemplar study - Essay shellBut yahoo was not able to carry on the fame it had created for long time. In February 2008, yahoo packet price fell from $31 a share to less than half of it. In the year 2011, the chief decision maker officer of Yahoo Carol Bartz was sacked by the chairman of the company. However the share price of Yahoo had plummeted during the advance of Carol Bartz. Analysis of the case The case study takes into consideration the problems and issues which Yahoo has been facing over the years. initially the company was able to attract customers but with new competition from other online sites, yahoo started to losing its customers. According to the case study Yahoo lacked the hype and buzz in the technology market. The case study has also introduced numerous issues and problems that the company was facing along with its employees such as the corporate culture and political conflicts which highlighted the problem that the employees were dissatisfy with the m id level oversight the placement was involved in silo thinking and bureaucracy, issue with respect to serviceman resource, leadership changes and restructuring. In profit to the problems mett lead by Yahoo, the case study also talks just about change in leadership. Marissa Mayer who was the head of the Google search group was appointed as the new CEO of Yahoo. infra the leadership of Marissa Mayer, change management has been implemented to get back Yahoo on the right form and Marissa Mayer aims to focus on the users as yahoo in recent years have been known for its amazement than delight. The case study shows how Marissa Mayer implemented the strategy of change management in yahoo and also follows the changes and bill that she brought in Google. The case highlights the good and potential qualities of Marissa Mayer to bring about a change in Yahoo but at the same time it also highlights the resistance to change that the employees of Yahoo might face while dealing with the ch ange. Identification of major issues Yahoo major problem was it never been best at anything and instead of defining itself the company has fitted from one new web portal to another. Yahoo has 44 contrary business units and with just 3200 employees it had become unmanageable for the company. Despite having about 44 different business units it do not have sales unit leading to much more confused and chaotic situations. During the gilded days of Yahoo, customers were getting involved with the company by themselves and the advertisement company was ready to spent dollars on it and as a result Yahoo did not established relationship with its customers as the customers walked it by themselves which led to arrogance (Willians 2008, 209)1 Corporate culture and political conflicts are said to be high in the organization and this can be seen another big issue for Yahoo and the new CEO Marissa Mayer. As per a review it was revealed that in comparisons to 98% of Google employees who thought th e outlook of the company will be better in the future only 48% of employees of Yahoo felt the same. The employees were not satisfied with the mid level management as the mid level management was control freaks who pressurized the people without making any improvement. In addition with the existence of frequent re-orgs, this resulted in firing of employees and also scrapping of projects along with frequent turmoil at the executive