Proffessional Development for Marketers Essay Example | Topics and Well Written Essays - 1500 words

Proffessional Development for Marketers - Essay Example I am very positive that this will be possible, and my target is not only to exceed the previous DVD sales for the first installment of Hunger Games, but to grab the top spot as the best selling DVD franchise in 2013. My vision is to excite my target market and audience with plans that will push them to go out and buy the movie. This target market, I must say, will include those who have watched it at the theatres as well as those who have not (Giles 2010, pg. 61). My target market will be similar to that of the first movie, only a little broader. I will focus on people aged between eighteen and forty, and the primary core will be those aged between twenty-one-to-forty age group, appealing slightly more to men. I expect that people aged between eighteen and twenty-four will view the film as ‘a compelling look at the perils of games in general.’ If you care to know, eighteen to twenty-four year olds tend to engage in video game activity compared to other age groups (Stair & Stair 2001, pg. 83). This movie, if looked at critically, is just a real version of the different types of video games available nowadays (Beckman, Davidson & Maynard 2007, pg. 12). The concepts of surviving, tricking opponents and being smart form the basis of a majority of video games; Hunger Games employed these concepts. Thirty-five to forty age groups may view the movie as ‘childish’, but it is still possible to tap into this ever-so-elusive market. The first movie was one of the biggest U.S box-office hits of 2012, and we all know why (Pride & Ferrell 2008, pg. 19). Good marketing and promotion coupled with even better presentation allowed Hunger Games to share the stage with massive hits like Hobbit, Ice Age 4, etc. I will not go into the specific details regarding the commercial performance of the first movie, but I am confident enough to say that with the marketing strategy I will